Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

PhocusWire's travel tech news briefs: Amadeus, Hospitable, Cloudbeds and more...
News / Technology
PhocusWire's travel tech news briefs: Amadeus, Hospitable, Cloudbeds and more...
By PhocusWire | September 18, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Trip.com's TripGenie to get booking capabilities through Mastercard partnership
News / Online
Trip.com's TripGenie to get booking capabilities through Mastercard partnership
By Linda Fox | September 17, 2026
Mastercard's Agent Suite for Merchants enables travel brands to offer agentic shopping experiences within their existing ecommerce environment. Read More
Trust at scale: Can Tripadvisor turn review data into action?
News / Online
Trust at scale: Can Tripadvisor turn review data into action?
By Matthew Parsons | September 17, 2026
Following disappointing second-quarter results, a recent C-suite change and lingering discord with activist investor Starboard Value, Tripadvisor's next chapter is unclear. Read More
Startup Stage: Passtination wants to help airlines extend loyalty programs
Interview / Startups
Startup Stage: Passtination wants to help airlines extend loyalty programs
By Abby Crotty | September 14, 2026
The white-label, in-destination loyalty solution is licensed to airlines on an annual basis. Read More
How AI is changing travel companies’ spending habits
News / Technology
How AI is changing travel companies’ spending habits
By Morgan Hines | September 14, 2026
As AI evolves, travel companies are increasingly investing in internal AI rather than external software. Read More
Flagship launches with 3 tours and activities brands, further acquisitions planned
News / Online
Flagship launches with 3 tours and activities brands, further acquisitions planned
By Linda Fox | September 8, 2026
Flagship is backed by investment firm Shamrock Capital and is seeking to become a global platform for day tours following its acquisitions of WalksDevour, Amigo Tours and Askos. Read More
Klook expands creator access to single-link affiliate marketing tool
News / Technology
Klook expands creator access to single-link affiliate marketing tool
By Morgan Hines | September 3, 2026
Following a small pilot in March, the single-link storefront feature is now available to more than 30,000 creators across 88 markets. Read More
WeTravel acquires Tourwriter to broaden custom travel focus
News / Technology
WeTravel acquires Tourwriter to broaden custom travel focus
By Linda Fox | September 2, 2026
The companies will operate as separate platforms, with Glenn Campbell continuing to lead Tourwriter. Read More
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
News / Technology
PhocusWire's travel tech news briefs: BCD Travel, Klook, Dida and more...
By PhocusWire | August 28, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
VayKLife acquires Xplorie to combine vacation rental amenities and activities
News / Online
VayKLife acquires Xplorie to combine vacation rental amenities and activities
By Abby Crotty | August 26, 2026
The brands are now joined and operating under the VayKLife name. Read More
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
News / Technology
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
By PhocusWire | August 21, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
PhocusWire's travel tech news briefs: Mews, Agoda, Spotnana and more...
News / Technology
PhocusWire's travel tech news briefs: Mews, Agoda, Spotnana and more...
By PhocusWire | August 14, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
News / Technology
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
By Abby Crotty | August 13, 2026
AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More
Airbnb partners with Tripadvisor amid plans to scale Experiences
News / Distribution
Airbnb partners with Tripadvisor amid plans to scale Experiences
By Abby Crotty | August 11, 2026
On Airbnb's Q2 earnings call, CEO Brian Chesky said Experiences growth is "on a multiyear time horizon." Read More
Google Maps updates Ask Maps with hotel, event discovery
News / Online
Google Maps updates Ask Maps with hotel, event discovery
By Linda Fox | August 6, 2026
Hotel and event discovery is being rolled out in the U.S. on Google Maps' Ask Maps conversational interface. Read More
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